Search Engine Visibility
Why should I care about search?
In today’s world of “search for solutions” it is important to have your company profile available to your customers by being visible on search, such as Google. A search engine marketing campaign supports your company’s efforts in being found by customers within many different queries.
Just Google alone receives 60,000 search queries per second and for a search query like “Car Dealership Near Me” returns about 791 million results
What is included with Corkboard Search?
Search Engine Marketing supports your companies efforts in being found within the different scenarios. A Corkboard approach to search is to not only make you visible with search queries that are related to your product, service or company, but to elicit engagement from people that are searching for items that will drive business value.
Types of search queries:
- Navigational – Go-to searches – “Starbucks”
- Informational – Find-out-more searches – “How to sync my car garage door opener”
- Transactional – Buy now searches – “Bicycle shop near me”
We design a strategy that fits your business and work through the structure and implementation from campaign setup through keyword and audience targeting, and follow through with engaging ads.
We begin with a broad approach, and aggressively optimize making sure we’re finding those right micro-moments that drive success.
A Corkboard Approach to Search.
At Corkboard Concepts, we focus on the types of searches that are going to bring you ROI. Whether it is bringing buyers to your store, signs ups to your informative seminar, or anything else – your goals are first in mind.
Our approach to search campaigns is to focus on a general subset of search queries that relate to your company and goals. Our strategy works through discovery of new high-value keywords and low-cost opportunities, while continually optimizing. Every campaign is set to start fresh for each company and industry, but we pull on data and optimization techniques across every facet of our organization to support ongoing efforts.
Every single conversion that we track provides better insight into your campaign, whether it is from your company, industry, geographic region, and nearly anything else.