by Madison Cassel | Jan 19, 2024 | Blog
In the dynamic realm of online business, understanding and optimizing the customer journey is paramount. Google Analytics serves as a guiding light, providing businesses with the tools they need to decipher user behavior, make data-driven decisions, and continually...
by Madison Cassel | Jun 30, 2023 | Articles, Blog, Data and Analytics
In the world of digital marketing, understanding the customer journey and identifying the various touchpoints that contribute to conversions is crucial. Understanding this complex web of interactions and attributing value to each touchpoint is essential for optimizing...
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