The 4 P’s of Marketing are Product, Price, Place, and Promotion.
Product: The type of product or service that meets the demand of the target audience.
Price: The actual amount that the product will be sold. This amount is what the customer will pay to use the products or services.
Place: Covers the distribution channel, which will indicate how the product will be delivered to customers.
Promotion: Communication strategies that help in engaging the products and services to customers. Promotion includes advertising, public relations, and special offers.
The 4 P’s often make up a business’s Marketing Mix, however, there are other strategies within the marketing mix that include: 7 P’s of marketing, 4 C’s of marketing, and even continued adaptations that focus on a digital marketing mix.
