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What does DMA Stand For?

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CBC Operations

Aug 6, 2020

DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stat

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ions to clearly detail a particular market. Nielson designates 210 DMAs within the United States of America. When placing medi

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a for regional or national businesses, agencies will often target to reach a particular audience within a DMA (Males Age 18-44 in the Columbus Ohio DMA). https://www.youtube.com/watch?v=x6IJjAzPC9A

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CBC Operations

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