by CBC Operations | Jun 30, 2020 | Common Marketing Terms
Programmatic is the process of automated matching of two opposing sides (i.e. matching the needs of buyers and sellers) or matching a process to a program. In marketing and advertising, programmatic is specific to the automated process of buying and/or selling ad...
by CBC Operations | Jun 30, 2020 | Common Marketing Terms
Experiential Marketing is a marketing tactic that utilizes the engagement of the customer, product or service. Popular examples of Experiential Marketing is through physical engagement of a customer by getting them to experience your product at a location or event,...
by CBC Operations | Jun 25, 2020 | Common Marketing Terms
Quality Score Is A Paid Search Indicator For Quality And Efficiency Of Campaign Performance. Quality score is an important metric in Paid Search which lets a business know how efficiently your keywords are being priced out in a competitive marketplace. In addition to...
by CBC Operations | Jun 22, 2020 | Common Marketing Terms
An ad extension is additional information and actions added to paid search ads. Ad Extensions are used on Paid Search campaigns, like Google Ads, to provide additional information and click opportunities. Ad extensions can include: Call Out Extensions Phone Call...
by CBC Operations | Jun 21, 2020 | Common Marketing Terms
Latent Semantic Indexing is the relationship between and the connection of non-identical search queries and keyword context. Latent Semantic Indexing is an equation that matches words based on mathematical similarities so that if words are not direct matches or...
by CBC Operations | Jun 20, 2020 | Common Marketing Terms
Engagements are a general classification for the way people interact with an ad. It’s also used on social media, such as Facebook, to highlight video views, post reactions, page reactions and more. These are often used as a benchmark for performance within the...
Recent Comments