by CBC Operations | Sep 8, 2020 | Common Marketing Terms
A buyer persona is a detailed information that represents your ideal customer. The information for a Buyer Persona is created based on market research that includes demographics, goals, motivation, behavioral, and buying patterns. A buyer persona helps marketers...
by CBC Operations | Sep 6, 2020 | Common Marketing Terms
A Multivariate test is similar to that of an A/B test but uses a higher volume of differences than a typical Split Test. Multivariate Tests generally see 3 or more versions of marketing assets, either at the targeting, messaging or landing page experience. Through...
by CBC Operations | Sep 6, 2020 | Common Marketing Terms
An A/B test, also known as Split Testing and Bucket Testing, is a methodology in which two versions of marketing assets, like an ad message, imagery, or an app or a webpage, is tested proportionately across visitors to see which variants perform better. The test uses...
by CBC Operations | Aug 25, 2020 | Common Marketing Terms
Paid eCPMR stands for “effective Cost Per Thousand People Reached” The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an...
by CBC Operations | Aug 25, 2020 | Common Marketing Terms
What Does Swipe Up Mean On Snapchat Ads Swipe Ups are similar actions to “Clicks” on other platforms. A swipe-up on a Snapchat ad typically refers to a user action where they swipe upward on the screen while viewing the ad. This action usually directs them...
by CBC Operations | Jun 30, 2020 | Common Marketing Terms
Click-to-Call is an easy action on web properties where a single click opens a phone app so a person can directly call a business. Click-to-Calls are often seen on websites and as extensions on ads. Search and Display both have Click-To-Call opportunities.
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