by CBC Operations | Mar 13, 2021 | Common Marketing Acronyms
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s...
by CBC Operations | Mar 11, 2021 | Common Marketing Acronyms
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such...
by CBC Operations | Mar 5, 2021 | Common Marketing Acronyms
Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat’s most favorite features. According to the company, it’s estimated that one out of three...
by CBC Operations | Mar 1, 2021 | Common Marketing Acronyms
A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their message to be...
by CBC Operations | Feb 15, 2021 | Common Marketing Acronyms
The internet of things refers to the physical devices or objects embedded with technologies so that it can interact over a network Any physical objects that can be connected to the internet can be considered as IoT. These connected objects are equipped with...
by CBC Operations | Feb 13, 2021 | Common Marketing Acronyms
Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts Unlike other marketing strategies, where marketing resources are put out to a wide set of targets, ABM focuses only on specific ones that are the most...
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