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What Does RTB Stand For?

RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current time as...

What Is A SSP?

A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories,...

What Is A DSP?

A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s...

What Does DOOH Mean?

Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such...

What are Snapchat’s AR Lenses?

Augmented Reality (AR) lenses are Snapchat’s feature that allows you to add 3D effects and real-world enhancements to your stories The AR lenses are one of Snapchat’s most favorite features. According to the company, it’s estimated that one out of three...

What Is A Retweet (RT)?

A retweet is Twitter’s feature where other users share tweets (or posts) When someone retweets your post, they’re republishing your tweet to their followers. Due to the nature of retweets, users are motivated to create posts because they want their message to be...