by CBC Operations | Apr 6, 2021 | Common Marketing Acronyms
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their business by helping them in improving their competitive edge. For example,...
by CBC Operations | Apr 4, 2021 | Common Marketing Acronyms
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For example, some Dell laptop parts are manufactured by an OEM but are sold as an...
by CBC Operations | Mar 29, 2021 | Common Marketing Acronyms
A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current time as...
by CBC Operations | Mar 15, 2021 | Common Marketing Acronyms
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories,...
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