by CBC Operations | Mar 29, 2021 | Common Marketing Acronyms
A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current time as...
by CBC Operations | Mar 15, 2021 | Common Marketing Acronyms
A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories,...
by CBC Operations | Mar 13, 2021 | Common Marketing Acronyms
A Demand Side Platform allows advertisers to search and buy advertising inventories from publishers through a single interface Before DSP was created, buying and selling digital ads were done manually in person. This old way comes with several problems: It’s...
by CBC Operations | Mar 11, 2021 | Common Marketing Acronyms
Digital Out-Of-Home is outdoor advertising that uses digital signage technologies to deliver its content Digital Out-Of-Home advertising is a digitalized version of traditional Out-Of-home advertising (OOH). Like its counterpart, DOOH is placed anywhere outdoors, such...
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