by CBC Operations | Oct 20, 2025 | Common Marketing Acronyms
If you’ve ever asked yourself, “what does ROI stand for” or “what is ROI,” you’re not alone. ROI, or Return on Investment, is one of the most important metrics for understanding how well your business or marketing efforts are performing. It helps you measure the...
by CBC Operations | Oct 3, 2025 | Blog, Common Marketing Acronyms, Data and Analytics
What is CSS? CSS, also known as Cascading Style Sheets, is a coding language that developers use to add custom styling to the layout and structure of the website they are building. Where HTML (Hypertext Markup Language) is responsible for setting up the structure and...
by CBC Operations | Apr 28, 2025 | Common Marketing Acronyms
PPC Stands For: Pay Per Click Advertising PPC or pay-per-click is a digital advertising method where advertisers only pay when their ad is clicked on. PPC is commonly used in search engine marketing as a great way to increase brand exposure and drive traffic to your...
by CBC Operations | Aug 22, 2023 | Common Marketing Acronyms, Marketing Glossary
CMP stands for Consent Management Platform. A Consent Management Platform, or CMP, is for managing data and privacy consent on a website. These CMP’s are to support websites in managing tracking and cookies used on their website to comply with local regulations or to...
by CBC Operations | Aug 11, 2023 | Common Marketing Acronyms, Marketing Glossary
CVR Stands For Conversion Rate CVR is a popular marketing acronym, especially with TikTok Advertising Metrics. This metric looks at the rate of which a desired outcome is taking place. Popular conversions include purchases, form fills/leads, phone calls and more. CVR...
by CBC Operations | Apr 28, 2023 | Common Marketing Acronyms
SEO Stands for Search Engine Optimization So, what does SEO mean? Search Engine Optimization, or SEO, refers to the set of tasks that an individual or organization would take to encourage Google and other search engines to better position their site on SERPs for...
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