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SMS Updates and What It Means For Your Strategy

SMS Updates and What It Means For Your Strategy

The rollout of iOS 26 marks a significant shift in how Apple devices handle SMS messages, especially for marketers. With growing privacy concerns and evolving user expectations, Apple has implemented changes that could impact SMS campaign performance for brands....
Are Hashtags Still Relevant In 2026?

Are Hashtags Still Relevant In 2026?

A lot of marketers still preach “hashtag strategy” like it’s a secret growth hack. But things have started to change. Even the Head of Instagram, Adam Mosseri, has weighed in on this question. So are hashtags still relevant or should you completely ignore them? In...