Chat Icon
Geotargeting vs. Geofencing

Geotargeting vs. Geofencing

What’s the Difference Between Geotargeting and Geofencing? Geotargeting and geofencing have the same idea in mind: giving advertisers the power to control geographically where their digital advertisements will be shown. The difference between the two is that...
The importance of paid social media advertising

The importance of paid social media advertising

Social media – almost everyone uses it. On Facebook alone, there are over 1.4 billion daily users worldwide. In North America, the average person spends 2 hours and 6 minutes on social media each day. That’s a lot of scrolling. That’s also a lot of opportunities...
How Google Ads Can Help Small Businesses

How Google Ads Can Help Small Businesses

Google Ads can help your small business get discovered! While I was spending time at my parent’s house over the weekend, I got to talking with my brother who is a full-time marketing manager that also runs a small clothing business out of the attic. He mentioned how...
Facebook Imposes Ad Limits

Facebook Imposes Ad Limits

Starting in February 2021, Facebook will be enacting a limit on the number of ads each Page can run at the same time.     So what are Facebook limits? Facebook Ad limits mean that there will only be a number of ads your Facebook page will be able to run...
Should you bother with Bing?

Should you bother with Bing?

Ah bing. The search engine that eagerly launched roughly 11 years ago. For many, the use of Bing is laughable and the butt of many marketing jokes. However, before you pass Bing off as The Google-Wannabe not worthy of your marketing efforts, think again. Bing has got...
Defining A Programmatic Advertising Audience

Defining A Programmatic Advertising Audience

  One of the most unique and intriguing things about programmatic advertising is also that which makes it so effective: the ability to create a custom audience. With programmatic advertising, digital marketers have the ability to build out a campaign that is...