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Copy That: How To Write Good Ad Copy
What Is Ad Copy? All ads are centered around conveying some kind of message, whether it be through a creative image or through carefully chosen text. The text that accompanies an ad is what is known as ad copy. Ad copy can vary from just a few words in a…
How To Create A Google Web Story
What is a Google Web Story? Web stories are a web-based version of the popular “Stories” format that is similar to what is on Snapchat, Instagram, and Facebook. They blend video, audio, images, animation, and text to create a dynamic content experience. The main difference between social media “stories”…
How to Create a Custom Google Map
Creating a custom map can be applicable to a wide variety of different purposes. In marketing, we can use custom maps to do market research and plan for various marketing campaigns. We can also use it to plot data points and analyze current or previous marketing campaigns. Other businesses can…
Starting a Shopify Online Store – Getting Started on the Right Path
The best part about starting a Shopify online store is that you do not need any technical skill whatsoever to start up one. Although it started as just an eCommerce platform, Shopify now has spread its reach to brick-and-mortar stores, particularly helping them develop a more hybrid eCommerce environment. Currently,…
3 Reasons Landscapers Should Advertise on Pinterest
Currently, Pinterest attracts over 450 million monthly users. Those are active users, by the way, and every minute, those users produce nearly 10,000 pins. That’s a big number and 85% of them are on the mobile app. Unfortunately, quite a few companies retain a vision of Pinterest as a fun social…
Corkboard Concepts & Outcome-Based Marketing
Focusing On Marketing Campaign Outcomes Over Individual Tactics At Corkboard Concepts, our eye is on the desired outcome of our clients. We focus on what they’re looking for – increased revenue, more subscribers, increased candidate flow, or anything else – and then we work backwards to implement the tasks needed…
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