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Digital Targeting, Engagement & Recruitment with Corkboard Concepts
[et_pb_section fb_built="1" admin_label="section" _builder_version="4.16" custom_padding="0px||0px||false|false" global_colors_info="{}"][et_pb_row admin_label="row" _builder_version="4.16" background_size="initial" background_position="top_left" background_repeat="repeat" global_colors_info="{}"][et_pb_column type="4_4" _builder_version="4.16" custom_padding="|||" pac_dcm_carousel_specific_module_num="0" global_colors_info="{}" custom_padding__hover="|||"][et_pb_text _builder_version="4.16" _module_preset="default" text_text_color="#000000" text_font_size="16px" global_colors_info="{}"]Attracting new talent has become increasingly difficult over the last several years. With the number of job vacancies across the US, it's becoming increasingly difficult to make sure that your position is the position that a good job candidate chooses. The right person, right place and right time has never meant so much. There are a number of factors that drive a successful recruitment strategy but understanding where your audience is and what drives them to make employment decisions is required from a foundational stance. [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" admin_label="search" _builder_version="4.16" _module_preset="default" custom_padding="||0px||false|false" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.16" _module_preset="default" custom_css_main_element=" align-items: center;|| display: flex;|| justify-content: center;" global_colors_info="{}" custom_css_main_element_last_edited="on|tablet" custom_css_main_element_tablet=" align-items: center;|| display: block;|| justify-content: center;" custom_css_main_element_phone=" align-items: center;|| display: block;|| justify-content: center;"][et_pb_column type="1_2" _builder_version="4.16" _module_preset="default" pac_dcm_carousel_specific_module_num="0" global_colors_info="{}"][et_pb_image src="https://corkboardconcepts.com/wp-content/uploads/2022/02/Google-Jobs-Recruitment-Advertising-Screenshot.jpg" title_text="Google Jobs - Recruitment Advertising Screenshot" show_in_lightbox="on" _builder_version="4.16" _module_preset="default" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.16" _module_preset="default" pac_dcm_carousel_specific_module_num="0" global_colors_info="{}"][et_pb_text _builder_version="4.16" _module_preset="default" text_text_color="#000000" text_font_size="16px" global_colors_info="{}"]
70% of all job searches begin on Google
- Get in front of ACTIVE candidates with Google Jobs and Google Ads
- Source: Statista.com
73% of millennials found their last position through Social Media
- Social media makes for one of the most impactful areas in recruitment, especially among Passive Job Seekers.
- Source: CareeerProfiles.com & BetterTeam.com
90% of all job searches begin on mobile
- How does your website/recruitment page work on mobile devices?
- Source: ICIMS.com
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77% of candidates say Company Culture is the leading factor
- Does your company prominently display it’s culture in recruitment areas?
- Source: Recruitment.com
Recruitment Marketing Audits
The best way to progress with your recruitment marketing is to understand where you are currently at. Recruitment Marketing Audits are the best way of doing so. Get a snapshot of your company's individual profiles, including: [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" _builder_version="4.16" _module_preset="default" custom_padding="0px||||false|false" global_colors_info="{}"][et_pb_row column_structure="1_2,1_2" _builder_version="4.16" _module_preset="default" custom_css_main_element=" align-items: center;|| display: flex;|| justify-content: center;" global_colors_info="{}" custom_css_main_element_last_edited="on|tablet" custom_css_main_element_tablet=" align-items: center;|| display: block;|| justify-content: center;" custom_css_main_element_phone=" align-items: center;|| display: block;|| justify-content: center;"][et_pb_column type="1_2" _builder_version="4.16" _module_preset="default" pac_dcm_carousel_specific_module_num="0" global_colors_info="{}"][et_pb_image src="https://corkboardconcepts.com/wp-content/uploads/2022/02/1644854219181.jpg" title_text="1644854219181" show_in_lightbox="on" _builder_version="4.16" _module_preset="default" global_colors_info="{}"][/et_pb_image][/et_pb_column][et_pb_column type="1_2" _builder_version="4.16" _module_preset="default" pac_dcm_carousel_specific_module_num="0" global_colors_info="{}"][et_pb_text _builder_version="4.16" _module_preset="default" text_text_color="#000000" text_font_size="16px" global_colors_info="{}"]Recruitment Marketing Audit Checklist:
- Website ease of use
- Google Jobs placements
- Social Media performance
- Company Culture visibility
- Employer Reputation
- Recruitment Platforms positioning
Jordan is the dedicated CMO for Corkboard Concepts. His career in marketing and media has gone through various twists. Spending the first couple years as a digital nomad, Jordan took his “marketing wits” on a tour of the globe starting online businesses in the US, United Kingdom and Asia. From eCommerce to digital publications, freelance marketing to local media, variety and change have been constants in Jordan’s marketing world.
Jordan is the dedicated CMO for Corkboard Concepts. His career in marketing and media has gone through various twists. Spending the first couple years as a digital nomad, Jordan took his “marketing wits” on a tour of the globe starting online businesses in the US, United Kingdom and Asia. From eCommerce to digital publications, freelance marketing to local media, variety and change have been constants in Jordan’s marketing world.
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