Marketing Glossary
What is OTT Advertising?
Over the Top advertising, referred to as OTT Advertising, is online video advertising primarily on televisions bypassing […]
What does SMM mean?
Social Media Marketing, or SMM, refers to the utilization of social media properties for marketing purposes, which may […]
What does PLA mean?
Product Listing Ads or PLA are Google’s Shopping Ads that are displayed on Google Search Engine Results Page (SERPs) […]
What does RLSA mean?
RLSA’s or Retargeting Lists for Search Ads is the use of Retargeting in Paid Search / PPC campaigns through Google Ads […]
What does SERP mean?
Search Engine Results Pages or SERPs is the common reference to Google’s search results (among other search […]
What does ROAS mean?
Return on Advertising Spend or ROAS is similar to ROMI, except it is looking that the revenue figure generated by […]
What does ROMI mean?
Similar to ROI (Return on Investment), ROMI takes a look at the returns a company can attribute to marketing and […]
What Does KPI Mean?
Key Performance Indicators, or KPI’s, are a reference to events that have a positive business outcome but fall short of […]
What does CPA mean?
Cost per acquisition or CPA is a benchmark of efficiency in advertising spend based off of the completion of particular […]
What does CTR mean?
CTR or Click Through Rate is a benchmark of top-level campaign performance. CTR is an important measure of an initial […]
What does CPC mean?
Cost per click or CPC references the cost of each individual click on your ad, and is a benchmark for budget efficiency. Common […]