by CBC Operations | Feb 1, 2021 | Common Marketing Terms
Transactional search queries are search queries whereby a user is interested in making a transaction, such as buying a product Search requests that indicate interest in purchasing is considered to be a transactional query. For example, search requests that include...
by CBC Operations | Jan 30, 2021 | Common Marketing Terms
Informational search queries are used by users who are looking to find an answer to a question As an information-driven query, searches usually come in the form of questions and use words such as “how” and “what.” For example, “how to cook rice” or “what is SEO.”...
by CBC Operations | Jan 22, 2021 | Blog
Is Your Google My Business Optimized? What is Google My Business, or GMB? GMB is what appears on the right hand side of a Google results page that supplies quick shortcuts to a business’s location, hours, phone number, website, photos & videos, reviews and more. ...
by CBC Operations | Jan 4, 2021 | Common Marketing Terms
A sitemap makes it easier for search engines to locate where things are on your site A sitemap is a blueprint of your site which maps out all the different files, such as videos, images, and information about your pages. It’s an essential feature for SEO because...
by CBC Operations | Dec 31, 2020 | Common Marketing Terms
Schema is a structured mark up to allow programs and search engines to better understand your website. Schema is a website code that enables search engines to find information about your website to present it to users. This information includes what the business is...
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