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What Does eCPSU mean?

by | Jul 3, 2020 | Common Marketing Acronyms

eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat...