by CBC Operations | Jun 18, 2020 | Common Marketing Terms
What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call, Click-To-Message, and other social media-driven engagements, such as reactions, shares,...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does CTR mean? CTR is a benchmark of top-level campaign performance. CTR is an important measure of an initial campaign’s performance because it can be gauged at the ad platform. It is a gauge of efficiency of campaign performance without needing to set up...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does CPC mean? Cost per click or CPC references the cost of each individual click on your ad and is a benchmark for budget efficiency. Common usages of this are in Google Ads (previously Google Adwords), as a campaign is charged per individual ad click. It is...
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