by CBC Operations | Sep 12, 2020 | Common Marketing Acronyms
oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...
by CBC Operations | Jun 18, 2020 | Common Marketing Terms
What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call, Click-To-Message, and other social media-driven engagements, such as reactions, shares,...
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