What Is Tier 1 Advertising?

In advertising, Tier 1 relates to national advertising efforts, generally around branding.

Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising initiatives. Generally speaking in Tier 1 advertising, the branding goal is for selecting the brand over its other national competitors. Tier 1 advertising often exists with national brands like Tire Companies, Car Manufacturers, Heating and Cooling companies, Motorsports & Small Engines, beer companies, etc.

Tier 1 In Automotive Advertising

Tier 1 advertising most often exists in automotive dealership advertising, where Tier 1 would relate to the advertising initiatives of entities like General Motors/Chevrolet/Cadillac, Ford, Toyota/Lexus, etc. The goal for an automotive dealership here would be to make a specific market, across a country (like the US), have a favorable reaction to the brand - for instance, GM's goal would be to choose a Chevy over a Hyundai.