Paid eCPMR stands for “effective Cost Per Thousand People Reached”

The acronym eCPMR is an acronym used on Snapchat’s advertising dashboard as a cost metric for number of people reached, rather than just number of ads served (CPM). eCPMR is an important metric to understand your campaign, or ads, efficiency at reaching people within your targeting parameters. eCPMR is similar to other specific Snapchat acronyms and terms like eCPSU and Swipe Ups.