by CBC Operations | Aug 15, 2021 | Common Marketing Acronyms
API stands for Application Programming Interface. An API makes it possible for one software to interact with other software. So it’s basically a code that allows communication between two separate apps. So, for instance, when you book a hotel from your mobile phone...
by CBC Operations | Aug 13, 2021 | Common Marketing Acronyms
SDK stands for Software Development Kit. Also known as Devkit, an SDK is software tools and programs used by developers to create applications. Think of it like any other kit, where it includes everything from documentation to instructions on how to build a particular...
by CBC Operations | Aug 11, 2021 | Common Marketing Terms
Custom dimensions and metrics let you collect and analyze data that Google Analytics doesn’t automatically collect. Custom dimensions and metrics can easily help track and analyze data that matters to your website. Google Analytics tracks specific attributes...
by CBC Operations | Aug 9, 2021 | Common Marketing Terms
A measurement protocol defines how developers can collect and send user interaction data directly to Google Analytics from other devices besides a website or mobile app. Unlike the Analytics from Javascript and mobile SDKs, where it automatically sends user...
by CBC Operations | Aug 7, 2021 | Common Marketing Terms
A self-referral in Google Analytics is traffic that comes within your own domain. Self-referrals can cause inaccurate session count and are usually caused by configuration problems such as missing tracking code and improperly configured cross-domain tagging....
by CBC Operations | Aug 5, 2021 | Common Marketing Terms
Firebase is Google’s development software that helps businesses build mobile and web applications. With Google Firebase, you can create applications for iOs, Android, and Web applications. Firebase includes tools for tracking analytics, monitoring performance, cloud...
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