by CBC Operations | Oct 4, 2020 | Common Marketing Terms
In advertising, Tier 1 relates to national advertising efforts, generally around branding. Tier 1 advertising exists in a scenario where a brand that has a distribution network and local outlets focuses on the broad scale of advertising initiatives. Generally speaking...
by CBC Operations | Sep 30, 2020 | Common Marketing Terms
The 4 P’s of Marketing are Product, Price, Place, and Promotion. Product: The type of product or service that meets the demand of the target audience. Price: The actual amount that the product will be sold. This amount is what the customer will pay to use the products...
by CBC Operations | Sep 30, 2020 | Common Marketing Acronyms
UX stands for User Experience, and UI stands for User Interface. UX / User Experience A UX is the interaction of users with the company’s product or services. The design of UX is focused on delivering meaningful and enjoyable experiences to users. A better user...
by CBC Operations | Sep 29, 2020 | Common Marketing Terms
Loyalty Marketing is a strategy which focuses on strengthening relationship with existing customers by ways of incentives and rewards. Loyalty programs are offered to customers to encourage them to repeat purchase. One example is the airline business, where...
by CBC Operations | Sep 28, 2020 | Common Marketing Acronyms
HTML5 ads are ads that allow users to create interactive and animated advertising. Unlike the once popular Flash-ads (now largely obsolete), HTML5 ads are compatible with many browsers and operating systems. HTML ads comprise of different files such as video and image...
by CBC Operations | Sep 28, 2020 | Common Marketing Terms
MarCom is the abbreviation of Marketing Communications. Marketing Communications are the primary means of connecting and building relationships with customers and prospects. Marcom plays a role as the voice of the company, receiving and processing all...
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