What Does OEM Stand For?

OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For example, some Dell laptop parts are manufactured by an OEM but are sold as an...

What Does VDP Mean?

A Vehicle Detail Page is a page on a website that provides in-depth information about a particular vehicle Users who are looking into your VDP means business. In the marketing world, those visitors are considered to be at the bottom of the funnel. Meaning they’re...

What Does DPM mean?

A data management platform is software used to collect and manage large data from different sources A DPM is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about...

What Does GDN Stand For?

GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and...

What Does RTB Stand For?

RTB Stands for Real Time Bidding Real Time Bidding (RTB) is the relationship between publishers (sellers) and advertisers (buyers) bidding on placements or for a users behaviors in real time. The key to RTB is that everything happens in as close to current time as...

What Is A SSP?

A Supply Side Platform is a platform used by publishers to supply, distribute, and manage ad inventories Also called the sell-side platform, A SSP is the publisher’s version of DSP (Demand Side Platform). Where advertisers used DSPs to search and buy ad inventories,...