by CBC Operations | Jul 26, 2020 | Common Marketing Acronyms
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base URL (without UTM): ...
by CBC Operations | Jul 3, 2020 | Common Marketing Acronyms
eCPSU stands for “effective Cost Per Swipe Up” eCPSU is an acronym used in Snapchat Advertising for the cost of a particular action, similar to a click or engagement on other platforms, called a “Swipe Up”. With the swipe action on Snapchat...
by CBC Operations | Jul 3, 2020 | Common Marketing Acronyms
GA stands for Google Analytics, a reporting tool from Google for understanding behavior on your website. GA is just the abbreviation for Analytics, but it is also a version of Analytics that has been regularly replaced by UA which stands for Universal Analytics, a...
by CBC Operations | Jun 30, 2020 | Common Marketing Acronyms
WYSIWYG stands for “What You See Is What You Get” WYSIWYG is a popular programming/web development movement that is moving towards an on-screen setup experience. This means that the programming and setup are the same visual experience that a user would...
by CBC Operations | Jun 23, 2020 | Common Marketing Acronyms
CLV, or Customer Lifetime Value, is a measurement of how valuable a customer is to your business. It’s more than on a transaction-to-transaction basis as it includes the total worth of that customer to your business during their entire relationship. It’s...
by CBC Operations | Jun 1, 2020 | Common Marketing Acronyms
In Marketing, SEV Stands for Search Engine Visibility SEV, or Search Engine Visibility, is about the visibility of a brand’s website in search results, like Google and Bing. Similar to SEV, Moz refers to Search Visibility as, “The Search Visibility score is the...
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