by CBC Operations | Sep 5, 2020 | Common Marketing Acronyms
eCPS Stands For effective Cost Per Share Not to be confused with eCPSU (effective cost per swipe up), eCPS is a Snapchat acronym for the effective Cost Per Share. This is an cost-based metric for efficiency based on share engagements. eCPS is a popular metric in...
by Thomas Lorenzi | Aug 25, 2020 | Common Marketing Acronyms
eCPI stands for “effective Cost Per App Install” Similar to CPA, eCPI or effective cost per app install, is an important marketing metric that measures the success of advertising spend. However, instead of measuring advertising spend against the cost per new...
by CBC Operations | Aug 20, 2020 | Common Marketing Acronyms
DMP stands for Data Management Platform DMP’s allow you to better collect, manage and model audience data across platforms. Think of it as a storage and activation of 1st party and 3rd party behaviors that your business has collected from interactions with...
by CBC Operations | Aug 6, 2020 | Common Marketing Acronyms
DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stations to clearly detail a particular market. Nielson designates...
by CBC Operations | Aug 6, 2020 | Common Marketing Acronyms
CX stands for Customer Experience. Also commonly referred to as Consumer Experience, or even UX (User Experience), Customer Experience is used to describe one’s interactions through the purchasing funnel. A CX is an important (and mostly non-quantifiable)...
by CBC Operations | Aug 6, 2020 | Common Marketing Acronyms
GRP stands for Gross Rating Points. Gross Rating Points are a way to measure the reach of an advertising campaign based on the audience that a particular campaign is targeting. GRPs do not measure the total reach of the campaign. For instance, if a business’...
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