This type of CTA collects leads from your website. You’ll usually prompt for a name and an email address you can add to your database. You can also include a member option so people can join the site before they buy.
With this CTA, users fill in a form with details, then receive a free download or access to content.
This CTA often includes a “read more,” “learn more,” or “click here” button. You’re offering an invitation to find out more information about your product or service. Usually, the button takes the user to a landing page dedicated to your offer.
Check out our example on the next slide
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This CTA offers a preview of your product or service, and includes a button or link to a detailed, dedicated page. The CTA might read “discover more,” “explore,” or similar prompts. If you’re on social media, the button may read “Shop Now” and direct to the product page.
These CTAs promote upcoming events of interest to a targeted audience. For example, if you were planning a car show, your CTA could use niche language like “start your engines.” You can offer early bird tickets or a countdown to the event.
• Ends tomorrow
• One time offer
• Special Offer
• Expires soon
• Only X days left
• Only available up to