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The Ultimate Mobile SEO Checklist
[et_pb_section admin_label="section"] [et_pb_row admin_label="row"] [et_pb_column type="4_4"][et_pb_text admin_label="Text"]Are you tired of seeing other competitor website pages ranking higher than your pages on Google? Although there can be a variety of reasons why a website page is ranking high on Google, one of the best ways to optimize your website pages is to incorporate a mobile SEO checklist. In this article, we’ll delve into Mobile SEO, the differences between desktop and mobile SEO, the importance of Mobile SEO, and a variety of factors that can help you rank higher on Google. 
There are notable differences between mobile and desktop SEO, largely due to the limited screen space on mobile devices compared to desktops. While the core optimization tasks remain similar for both, certain elements may require more attention on mobile. For example, a pop-up that fits perfectly on a desktop may appear oversized and difficult to read on mobile, potentially impacting the user experience and, in turn, your rankings. These small details can significantly influence your SEO success across different devices.
First on our mobile SEO checklist is page speed. It makes sense that a mobile web page that takes minutes to load will have less interaction than a website with fast page speed. Most of us will just exit out of a page after a couple of seconds. Google has page speed as a top contender for search engine optimization. Make sure to use Google’s Page Speed Insights to investigate your website’s page speed. If your site is a little slower, the website gives you some pointers on how to fix these issues. You can also just give this task to a digital marketing agency near you. That way, it still gets done without wasting any of your time.
What Is Mobile SEO?
Let’s begin by understanding mobile SEO. Mobile search engine optimization involves implementing various web development strategies to improve your website’s rankings on Google. By optimizing your mobile site, you can move from ranking on page 3 for a search like “how to do a cartwheel” to potentially ranking on page 2, improving your visibility.What Is The Difference Between Mobile SEO and Desktop SEO?
There are notable differences between mobile and desktop SEO, largely due to the limited screen space on mobile devices compared to desktops. While the core optimization tasks remain similar for both, certain elements may require more attention on mobile. For example, a pop-up that fits perfectly on a desktop may appear oversized and difficult to read on mobile, potentially impacting the user experience and, in turn, your rankings. These small details can significantly influence your SEO success across different devices. Why Is Mobile Optimization Important For SEO?
Google let us in on a very important factor in search engine optimization and ranking. Google announced that it uses mobile-first indexing. So Google is taking a look at your mobile website and ranking the site based on this. This is extremely important because it means that the mobile version of your website is the only version that counts towards your Google rankings! This does not mean that you neglect desktop SEO optimization, but this just means that your mobile SEO should be a priority.Mobile SEO Checklist
Here are a variety of considerations for mobile SEO optimization.
Page Speed
First on our mobile SEO checklist is page speed. It makes sense that a mobile web page that takes minutes to load will have less interaction than a website with fast page speed. Most of us will just exit out of a page after a couple of seconds. Google has page speed as a top contender for search engine optimization. Make sure to use Google’s Page Speed Insights to investigate your website’s page speed. If your site is a little slower, the website gives you some pointers on how to fix these issues. You can also just give this task to a digital marketing agency near you. That way, it still gets done without wasting any of your time. Localized Optimization
Have you ever searched, “restaurants near me” on your mobile device? An essential part of the Mobile SEO checklist is incorporating local SEO. Make sure that you cater to those who like to use “near me” phrases. A great way to incorporate local SEO is to you local keywords. For Corkboard Concepts, we would use something like, “digital marketing agency near me”. Adding these keywords can help you rank higher for local searches.User Experience
Make your user experience (UX) a priority on your website for SEO optimization. Have you ever seen your website have a high bounce rate and lower engagement on a website page? This means that your visitors are struggling to navigate your site. This can damage your credibility and professionalism significantly. You can improve your UX by using simple site navigation, fonts, colors, and easy-to-read and simple call-to-actions for your mobile customers. Web development services from a digital marketing agency can help include these factors into your SEO strategy. Meta Title and Description Optimization
Meta titles and descriptions are a first glimpse into your website page. That is why we have meta title and description optimizations on our mobile SEO checklist. Did you know that the character limits on desktop and mobile are different? This could be something to keep in mind when creating your meta title or description. Meta titles should stick around 50-60 characters while meta descriptions for mobile should stick to 120 characters or less. So if you have website pages with meta descriptions with 120 characters or more, you should consider shortening for mobile SEO.
Mobile Image Optimization
Next on our mobile SEO checklist is mobile image optimization. Image optimization is a very powerful tool, but can also harm your page speed if not done properly. The main focus in image optimization is the file size of an image. You want the image quality to stay the same while decreasing the file size. Transform your images into a Webp format for mobile SEO optimization. Another thing, do not forget to add your alt text to each and every image. Alt text is where you can describe your image and incorporate your keywords more, thus potentially helping your page rank higher on search engines. Don’t Want To Miss Anything? Sign Up For Our Newsletter!
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Optimize Unplayable Content
This ties back to the user experience. Some videos are not compatible with mobile devices so they’ll play on desktops, but not mobile. To avoid this, make sure that you optimize any unplayable content. Try using HTML5 when embedding videos onto your website pages. If you are not quite sure what an HTML5 is, not a big deal, it just might mean that it can be easier to collaborate with a creative marketing team.Use Structured Data
Lastly on our mobile SEO checklist is the usage of structured data. When we talk about using structured data, we are talking about adding contrast, space, and organization so that Google can understand what is being presented in front of them. This structured data is in the form of SERP, or the search engine ranking page. For example, if you are posting a page about a food recipe, you can add a specific schema that adds review stars on your search page. These little features can help bring more traffic to your page and increase your mobile SEO. End Note
So there you have it! This Mobile SEO checklist will help you optimize your SEO and slowly but surely find your content ranking higher on Google. It is completely understandable for SEO optimization to be overwhelming and hard to consistently do for your website. This is where Corkboard Concepts can come in handy! We have a team of professionals who are able to optimize your website pages, blogs, and social media platforms monthly. This ensures that there are always eyes on your website and the content that you have already published is not being neglected. Contact Corkboard Concepts today to get your mobile SEO Checklist started![/et_pb_text][/et_pb_column] [/et_pb_row] [/et_pb_section]
Callie is our amiable and driven Content Specialist. After taking a social media class in college, she fell in love with the industry and hit the ground running. She has just recently graduated from Westminster College, majoring in Strategic Communications and Social Media. She originally joined Corkboard Concepts as an Organic Content Creation Intern. Callie brings her creative passion and knowledge to the Corkboard team and is excited to continue building up her experience while in a fun and relaxed environment.
Callie is our amiable and driven Content Specialist. After taking a social media class in college, she fell in love with the industry and hit the ground running. She has just recently graduated from Westminster College, majoring in Strategic Communications and Social Media. She originally joined Corkboard Concepts as an Organic Content Creation Intern. Callie brings her creative passion and knowledge to the Corkboard team and is excited to continue building up her experience while in a fun and relaxed environment.
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