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Mood Boards Help When Building A Brand

Mood boards in relation to building a brand

Mood Boards are used in so many different ways to gather thoughts on building a brand, style, feel for the organization, voice, and connecting messages to your consumers. You can think of a mood board as a collage of brainstormed thoughts.This method of creative visualization is can be found in many different fields; such as fashion, photography, advertising, social media development, and graphic design. Mood Boards are a collection of ideas and inspirations put in one place to help navigate the goal or a feeling the artist wants to achieve.


Color Palate

When building a brand, there is a color palate. It usually consists of 3-5 colors that define the brand or idea you are trying to convey. Color is so important because it helps you portray a mood or a feeling that you want to achieve; Hence, why it is a part of the mood board. Color is a way to connect to a target audience without using actual words. To learn more about Color Psychology, please read our other blog

From this palette above, you can see the mixture of dark and light colors, warm and cool colors. When building a brand, you must choose colors for your mood that consider the message you are trying to convey. Light blues relate to being very personal. Yellow’s create a happy feeling and add light to the workplace. Brown is often associated with resilience, dependability, security, and safety. Lastly, the navy blue color can be associated with power or seriousness and that is very important in a professional field. 



Typography is a concept that most people underestimate the power it has. If an artist took every word on my mood board and made the colors black and red with a font that looked like it was dripping blood, then one would probably assume that they are trying to convey an underlying

Typography has the power to convey a message because of the physical words you are using, but also the font they are being displayed in. 





Have you heard the quote, “a picture can tell a thousand words?” Pictures are another valuable component in building a mood board because they are the first thing someone’s eye is attracted to.  It is very true, but the tricky part is picking the right images to convey the right thoughts. When selecting photos you need to pay close attention to the relation those images have back to the ideas that are wanted to be portrayed in the mood board. Each image also needs to relate to each other to create a cohesive concept. 





The last and final part of developing a mood board is knowing how to organize the information. A conscious organization of content will make or break your piece. Something that is so beyond messy cannot reach your audience because frankly, they might be too overwhelmed to take the time to look at it. Therefore a nice layout where all the content is visible will help you deliver a message clearly and effectively. 


To pull it all together, a mood board is an essential communication tactic that can be used to convey ideas between team members, consumers, and even your target market! 

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