by Olivia Ferrante | Feb 10, 2026 | Articles
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position....
by Olivia Ferrante | Dec 5, 2025 | Marketing Tips
Looking to maximize your ROI with email marketing? Email marketing remains one of the most effective ways to engage customers and drive revenue. With the right tools, businesses can create targeted campaigns that deliver high ROI. However, simply sending emails isn’t...
by Olivia Ferrante | Aug 27, 2025 | Articles, Blog
Whether you personally use Google Maps, Waze, or Apple Maps, claiming your business on all apps can be crucial to the success of your business. People have options when it comes to their GPS, and you want to be prepared either way. Claiming your business on Apple Maps...
by Olivia Ferrante | Jul 28, 2023 | Articles, Blog, Social Media Marketing
If you are a frequent user of the social platform Instagram, you may have noticed more and more blue checkmarks (i.e. verified accounts) come across your feed. This is because recently Instagram has opened the verification feature to users with a notable business or...
by Olivia Ferrante | Jan 27, 2023 | Articles, Blog, Marketing Guides, Social Media Marketing
Create A Facebook Page Creating a Facebook page can be essential to building your business or company’s online social media presence. Just like a website is a virtual storefront for clients or customers to come and experience your business, the same is for...
Recent Comments