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What does CDP stand for?
Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive database accessible to other systems.
The CDP helps marketers to easily collect, manage, and track customer data for marketing campaigns and customer service initiatives.
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Customer data platform (CDP) is a software that collects first-party customer data from multiple sources and creates a single comprehensive database accessible to other systems.
The CDP helps marketers to easily collect, manage, and track customer data for marketing campaigns and customer service initiatives.