Why do you need a marketing strategy?

Every thorough marketing initiative, campaign or branding deserves your due diligence and a thoughtful strategy helps ensure that you’re meeting objectives within required parameters. Taking a long-term view of marketing efforts also allows for synchronized efforts, which results in a more efficient use of time, resources and platform utilization. A well-planned marketing strategy can help your business bolster long-term value, generate more return on investment and be able to more clearly identify areas of positive contribution.
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Branding Service

What is a marketing strategy?

A marketing strategy eliminates all of the one-off marketing initiatives, including unplanned spend, one-off marketing efforts and communication that doesn’t contribute to the greater plan. A marketing strategy forces some hard questions and makes you as a company look internally and externally to determine the major factors around your brand, your competition and your customer. It outlines a plan of not only action but analysis so that one marketing strategy can feed into the next, which allows your business to constantly grow.

Corkboard and Strategy

At Corkboard Concepts, strategy is at the forefront of what we do. We know that the best marketing campaigns are not ones that focus on a single tactic and instead leverage the coordination of multiple inbound and outbound marketing initiatives to reach a common goal.

A major powersports dealership utilized our services for their marketing strategy. Communication, messaging and branding came second to understanding their customer. To do so, we had to work backwards and understand the individual lines they carried and the customer persona that each of those related to. Ducati,
Triumph, Kawasaki, Honda and Can-am each have a unique customer and all of those needed to be included individually.

Defining these unique characteristics and appropriately targeting and communicating allowed for us to pull into 2019 and exceed last year unit sales. Targeted events, unique messaging and constant optimization were driving factors to the success of this marketing strategy.

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