by CBC Operations | Oct 20, 2025 | Common Marketing Acronyms
If you’ve ever asked yourself, “what does ROI stand for” or “what is ROI,” you’re not alone. ROI, or Return on Investment, is one of the most important metrics for understanding how well your business or marketing efforts are performing. It helps you measure the...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does SOV mean? SOV or Share of Voice is the percentage of the advertising market your company owns, which is broken down based on either audience, keywords, or placements. This is a competitive benchmark to provide an organization with insights into how much of...
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