What is a Click?

by | Jun 18, 2020 | Common Marketing Terms

What is a click? A click is an engagement based on actually clicking an ad, which commonly directs a person to the advertiser’s website; however, it can also include Click-To-Call, Click-To-Message, and other social media-driven engagements, such as reactions, shares,...

What does CPC mean?

by | Apr 28, 2020 | Common Marketing Acronyms

What does CPC mean? Cost per click or CPC references the cost of each individual click on your ad and is a benchmark for budget efficiency. Common usages of this are in Google Ads (previously Google Adwords), as a campaign is charged per individual ad click. It is...