by CBC Operations | Jul 20, 2021 | Common Marketing Acronyms
WCAG stands for Web Content Accessibility Guidelines. The WCAG provides a step-by-step guide for creating web content accessibility for individuals and organizations. The guide aims to help developers build web content that is more accessible to all users, especially...
by CBC Operations | Apr 20, 2021 | Common Marketing Acronyms
GTM Stands For Google Tag Manager Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something...
by CBC Operations | Apr 6, 2021 | Common Marketing Acronyms
VAR stands for Value-Added Reseller A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their business by helping them in improving their competitive edge. For example,...
by CBC Operations | Apr 4, 2021 | Common Marketing Acronyms
OEM stands for Original Equipment Manufacturer Original Equipment Manufacturer (OEM) is a company that produces parts of a product to be used by other companies under the latter’s name. For example, some Dell laptop parts are manufactured by an OEM but are sold as an...
by CBC Operations | Mar 29, 2021 | Common Marketing Acronyms
A data management platform is software used to collect and manage large data from different sources A DMP is an important part of data-driven marketing because businesses can collect and analyze data from online and offline sources to provide deeper insights about...
by CBC Operations | Mar 20, 2021 | Common Marketing Acronyms
GDN Stands For Google Display Network Google Display Network (GDN) is Google’s programmatic delivery platform which offers display advertising through Google Ads. GDN is one of the most commonly used display platforms because of it’s ease of use and...
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