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What Does oCPC Stand For?

oCPC stands for Optimized Cost Per Click. oCPC is a TikTok acronym for a click based payment strategy focused on conversion optimization. With this bid strategy, an advertiser pays per click, however, the TikTok advertising system will optimize your campaign for more...

What Does SME Stand For?

SME Acronym SME stands for Subject Matter Expert The SME acronym is the title, formally or informally, for a person who has expertise in a particular area or topic. SMEs are needed to help meet challenges or solve specific problems, through direct support or by...

What Does CRM Stand For?

CRM stands for Customer Relationship Management Customer Relationship Management is the process of managing all interactions that a company makes with both existing and potential customers.  CRM implement different strategies to help marketer better understand their...

What Does CMS Stand For?

CMS stands for Content Management System A CMS, Content Management System, is a computer software or an app used to manage and create content on a website. Many CMS are open source, meaning that it can be used for free. However, some features such as templates and...

What does B2C Stand For?

B2C stands for Business-to-Consumer. Unlike B2B, business transactions are performed by businesses to consumers. An example of B2C is an online marketplace that sells its products directly to customers. Common B2C relationships are for retail stores, restaurants and...

What Does B2B Stand For?

B2B stands for Business-to-Business. A B2B is a relationship between one business to another, where all transactions of products and services are done strictly between businesses. An example of a B2B is a wholesaler that sells its products to retailers (a B2B...