by CBC Operations | Oct 18, 2020 | Common Marketing Acronyms
CCR or Customer Churn Rate is the percentage of customers that stops doing business with a company in a given period of time. Churn can be caused by a number of reasons such as poor user experience, better offer by a competitor, and lack of interesting...
by CBC Operations | Oct 17, 2020 | Common Marketing Acronyms
A MAP Policy Stands For Minimal Advertised Price Policy MAP Policies are common retail policies limiting retailers from advertising prices under a minimal point. As the acronym indicates, this is specific to the advertised price and not necessarily the sales price....
by CBC Operations | Oct 16, 2020 | Common Marketing Acronyms
Customer Retention Rate, or shortly known as CRR, is a metric that measures the rate of customers that continues to do business with a company for over a given period of time. Contrary to a Customer Churn Rate, which monitors customers that stop doing business with a...
by CBC Operations | Oct 14, 2020 | Common Marketing Acronyms
CAC or Customer Acquisition Cost, is the total cost of marketing and sales efforts used to acquire a new customer. CAC can be measured by dividing all the expenses in getting new customers by the number of customers gained during the period the money was spent....
by CBC Operations | Oct 12, 2020 | Common Marketing Acronyms
CPL or Cost Per Lead is an advertising pricing system where advertisers make payments based on the number of leads generated. In a cost per lead model, both advertisers and publishers have responsibilities in producing desired performance. The publishers are...
by CBC Operations | Oct 10, 2020 | Common Marketing Acronyms
NPS or Net Promoter Score is a metric that shows how likely customers recommend a company’s products or services to others. The information is collected through a survey, which asks common questions such as, “On a scale of 0 to 1, how likely are you to recommend our...
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