by CBC Operations | Jan 12, 2021 | Common Marketing Terms
What does reach mean? What does impression mean? How do they equal frequency? Reach vs Frequency vs Impressions Reach is the number of unique users that have seen your ad whereas impressions are how many times your advertisement was shown on screen. If...
by CBC Operations | May 18, 2020 | Common Marketing Terms
What is an impression? An impression is the number of times your ad is loaded on a website, app, or other platform and may be seen. Most impressions are actually tracked by load and not exactly by being seen. A Viewable Impression is one that is seen, not in its...
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