by CBC Operations | Jul 26, 2020 | Common Marketing Acronyms
UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows: Base URL (without UTM): ...
by CBC Operations | Apr 28, 2020 | Common Marketing Acronyms
What does CTR mean? CTR is a benchmark of top-level campaign performance. CTR is an important measure of an initial campaign’s performance because it can be gauged at the ad platform. It is a gauge of efficiency of campaign performance without needing to set up...
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