What does UTM code stand for? 

UTM stand for Urchin Traffic Monitor. In case this is confusing, Urchin Tracking was a predecessor to Google Analytics, and the UTM codes are just a way for easily tracking traffic to specific URLs in Analytics. A UTM code looks as follows:  Base URL (without UTM): ...

What does CTR mean?

What does CTR mean? CTR is a benchmark of top-level campaign performance. CTR is an important measure of an initial campaign’s performance because it can be gauged at the ad platform. It is a gauge of efficiency of campaign performance without needing to set up...