by Olivia Ferrante | Feb 26, 2021 | Articles
ADPLAN: Attention, Distinction, Positioning, Linkage, Amplification, and Net Equity The ADPLAN Framework developed by the Kellogg School of Management at Northwestern University, is used to determine the effectiveness of an advertisement from a strategic position....
by Thomas Lorenzi | Sep 4, 2020 | Articles
As the marketing and advertising landscape changes with the advent of exciting new technologies and capabilities in the digital media world, more traditional media can still be an effective part of your advertising strategy. One of those traditional media that can be...
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