Unlike Inbound Marketing, where customers search for products and services that a business offers, in Outbound Marketing, the company initiates contact with its target customers. Outbound marketing is also known as Push Marketing. Outbound Marketing uses more traditional forms of advertising, such as TV commercials, print advertisements, email spam, and cold calling.
Outbound Marketing is a forced, or push, engagement and differs from Inbound Marketing in that it can in itself create demand where there was not before.
