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What Does ABM Stand For?
Account-Based Marketing is a strategy where marketing efforts are directly geared to only a few specific accounts
Unlike other marketing strategies, where marketing resources are put out to a wide set of targets, ABM focuses only on specific ones that are the most promis
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ing. In an ABM, sales and marketing teams work closely to create more personal and customized efforts.
Successful implementation of ABM can result in higher revenues in a shorter time.
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