by CBC Operations | Sep 25, 2020 | Common Marketing Terms
The top of the funnel is the first stage of the buyer’s journey before getting to the final stage of purchasing and becoming a customer. In this stage, marketers aim at spreading awareness of their brand in the hope of attracting them.
by CBC Operations | Sep 25, 2020 | Common Marketing Terms
Target market is a group of consumers at which a service or product of your company is aimed. All the marketing efforts are also positioned to target this particular group of people. Consumers in a target market share similar characteristics such as demographics,...
by CBC Operations | Sep 24, 2020 | Common Marketing Terms
A bounce is a session that ends without 2 or more pageviews. A bounce represents the number of visitors who enter the website and exit right after, without continuing to explore other pages on the site. A second pageview negates a bounce. This is a popularly used KPI...
by CBC Operations | Sep 23, 2020 | Common Marketing Terms
Unlike On-Site SEO, an Off-Site SEO is activities outside your website to improve discoverability and search engine ranking. Examples of off-site SEO practices are link building, increasing engagement on social media, reputation management, and influencer...
by CBC Operations | Sep 22, 2020 | Common Marketing Terms
On-Site SEO is the function of SEO that focuses within the actual company’s website. On-Site SEO or On-Page SEO is the optimization of content on a web page to improve its search rankings and visibility. Besides producing and optimizing the quality of content,...
by CBC Operations | Sep 22, 2020 | Common Marketing Terms
Owned Media is an entity such as a store front, newsletter, website, and brand, among others, which the company has essentially control over. These entities work as a channel to market the brand to their target customers. A big advantage of an owned media is that the...
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