by CBC Operations | Nov 21, 2020 | Common Marketing Acronyms
ESP stands for Email Service Provider. ESP or Email Service Provider is a company that offers email marketing services. These ESPs offer software with different features, which usually include email templates, statistics and reports, and other functionalities that...
by CBC Operations | Nov 19, 2020 | Common Marketing Acronyms
DNS stands for Domain Name System. DNS or Domain Name System, is a naming system that consists of information such as a directory of names and IP addresses. DNS basically helps computers communicate with each other. For example, DNS converts human-readable...
by CBC Operations | Nov 17, 2020 | Common Marketing Acronyms
SAAS stands for Software As A Service. SAAS is a software delivery model where users can access an application and its data via a web browser without downloading it. Compared to the traditional software downloads, SaaS has a lower upfront cost, and its application is...
by CBC Operations | Nov 15, 2020 | Common Marketing Acronyms
Really Simple Syndication is a web format that allow users to publish regular content such as blogs and news headlines and notify readers when new contents are available. An RSS feed makes it easier for readers to stay informed with the latest content from their...
by CBC Operations | Nov 13, 2020 | Common Marketing Acronyms
A Search Ads 360(SA360), formerly known as DoubleClick Search, is Google’s search management platform, which helps companies manage large search marketing campaigns across different channels in one integrated place. The tools on the SA360 platform help...
by CBC Operations | Nov 11, 2020 | Common Marketing Acronyms
DV360 stands for Display and Video 360. A DV360 is Google’s Demand-side Platform (DSP), which provides marketers with a tool for managing and creating campaigns, organizing data, measuring and optimizing results, finding and buying media. The platform features make it...
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