by CBC Operations | Mar 1, 2020 | Marketing Tips
“How did you hear about our [product/position/service/brand/company]?” Select one. TV Print Web Billboard Referral Other Where this question does pose some valuable insight about a single interaction, it falls short in providing holistic details around an...
by CBC Operations | Feb 1, 2020 | Marketing Tips
What are ideal metrics in marketing? We’ve all been there. Either asked these or been told to consider them. Rhetorical Question Number 1: What is a good Click Through Rate for my industry? Rhetorical Question Number 2: What about a good bounce rate? You can continue...
by CBC Operations | Jan 1, 2020 | Marketing Tips
What are meaningful advertising metrics? The world is obsessed with metrics and tracking performance online. Time and time again, we as marketers and the greater digital world, refer back to Clicks and Click-through-rates as performance metrics but why? What does a...
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