Copy That: How To Write Good Ad Copy

by | Oct 8, 2021

What Is Ad Copy?

All ads are centered around conveying some kind of message, whether it be through a creative image or through carefully chosen text. The text that accompanies an ad is what is known as ad copy. Ad copy can vary from just a few words in a headline to many sentences in a description. The ad copy should provide the viewer with further information on what the ad is about.

 

Why Is It Important To Write Good Ad Copy?

Ad copy can sometimes be the deciding factor if the viewer clicks your ad or not. Your ad copy should first grab the viewer’s attention and then guide the viewer to take some kind of action. Therefore, it is important to keep the business objective in mind when constructing effective ad copy.

 

5 Tips for Effective Ad Copy:

Keep It Short

Viewers’ attention spans are rather short, so keeping the wording in your ad copy to a minimum is the best practice. Start with a short and punchy headline that would intrigue the viewer upon first glance. Then move on to the description; this should have more detail and uses language that is easy to read. The combined text from the headline and description should ultimately convince the viewer to take some kind of action around your ad.

 

Speak To Your Target Audience

When constructing your ad copy, have your target audience already in mind. Think about what sort of characteristics your target audience has. Are they in a younger generation? Do they have a lot of free time? How does your audience typically speak to one another? Narrowing down what your target audience is like, can help you craft copy that will better resonate with them. 

 

Ad Copy Should Pertain To The Visual

Both ad copy and creative should complement and coincide with each other. As separate components, however, they should each be strong enough to communicate the ad message on their own. Make sure both parts stay on topic and will ultimately help achieve your overall goal.

 

Include A Call To Action

The CTA in your ad copy should be in line with your campaign goal. For example, if you have the objective of generating leads, then include a call to action for the viewer to input his or her email address. Remember your ad copy is there to guide the viewer to do something, so be explicit and clear in your message and call to action.

 

Consider A/B Testing

When reviewing your ads, update the text as needed and consider A/B testing to improve results and detect patterns in performance. Run the same creative with different ad copy in order to see how each ad performs across your target audience. The better-performing ad will be the one that was more successful in helping achieve your campaign goals.

 

Ad copy can help you stand out from the online crowd and drive desired results for your overall business objective. That is why it is so important to have effective ad copy. Want more help with your marketing strategies and advertising goals? Check out our paid advertising services here.

 

Sources:

https://thenextad.io/blog/why-does-copy-matter-for-a-successful-facebook-ad/

https://www.pathmatics.com/blog/write-better-digital-ad-copy

 

Marketing Glossary

What is Bing Ads?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Analytics?

by Corkboard Concepts

In Digital Marketing Platforms

What is Google Search Console?

by Corkboard Concepts

In Digital Marketing Platforms

What are 3rd Party Cookies?

by Corkboard Concepts

In Common Marketing Terms

What are Ad Extensions?

by Corkboard Concepts

In Common Marketing Terms

What are HTML5 Ads?

by Corkboard Concepts

In Common Marketing Acronims

What are 1st Party Cookies?

by Corkboard Concepts

In Common Marketing Acronims

What is Google Microsoft Clarity?

by Corkboard Concepts

In Digital Marketing Platforms

What does MFA stand for?

by Corkboard Concepts

In Common Marketing Acronims