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What Does VAR Mean?

CBC Operations

Apr 6, 2021

VAR stands for Value-Added Reseller

A Value-Added Reseller is a company that adds upgraded features to the original products or services for resell. VARs offer companies an added value to their business by helping them in impr

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oving their competitive edge. For example, a VAR would work with an IT company to create a unique application for their specific hardware products. A VAR may also work with an OEM in manufacturing hardware and customize it to be sold to