What Does Swipe Up Mean On Snapchat Ads
Swipe Ups are similar actions to “Clicks” on other platforms. A swipe-up on a Snapchat ad typically refers to a user action where they swipe upward on the screen while viewing the ad. This action usually directs them to another destination, such as a website, an app installation page, a longer video, or an article. It’s a way for advertisers to drive traffic or engagement beyond the ad itself. For example, a clothing brand might have a Snapchat ad showcasing their new collection and encourage users to swipe up to visit their online store to make a purchase. For more, see also eCPSU.
