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What Is The Media Mix?

CBC Operations

Sep 17, 2020

Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned Media. Each function of the media mix helps reach the end customer but in a slightly different way.

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Similar to the Marketing Mix, the Media Mix focuses specifically the types of media that a business’s brand relies on in reaching it’s end customer. The Media Mix includes Owned, Paid and Earned Media. Each function of the media mix helps reach the end customer but in a slightly different way.

About

CBC Operations

Operations

About

CBC Operations

Operations