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What Does GTM Stand For?

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CBC Operations

Apr 20, 2021

GTM Stands For Google Tag Manager

Google Tag Manager (GTM) is a tool Google provides to easily place and manage multiple tags, triggers and variables on a website. Tags are generally snippets of codes, either first-party or third-party cookies, that indicate something about a user on a website. Triggers are the bridge between variables and tags. These triggers speak to events on the website that quite literally trigger a tag to fire. Variables tell GTM what items to pick up and track. Variables can include scroll depth, button actions and more. By default, URL is a variable that GTM picks up without having to enable.

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Google Tag Manager containers help by allowing the placement of other containers within, but is also widely used by Google for other parts of the advertising suite. Google Tag Man

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ager is also used in Google Ads audience (remarketing) and conversion tracking codes, despite not using the explicit GTM reference in these (they use AW-), it is built onto the GoogleTagManager.com reference.