DMA stands for Designated Market Area. A Designated Marketing Area represents a city and surrounding area within a certain region. DMAs are most commonly used by traditional medias like TV and Radio stations to clearly detail a particular market. Nielson designates 210 DMAs within the United States of America. When placing media for regional or national businesses, agencies will often target to reach a particular audience within a DMA (Males Age 18-44 in the Columbus Ohio DMA).
What does DMA Stand For?
Top Posts
Marketing Glossary
What is Bing Ads?
by Corkboard Concepts
In Digital Marketing Platforms
What is Google Analytics?
by Corkboard Concepts
In Digital Marketing Platforms
What is Google Search Console?
by Corkboard Concepts
In Digital Marketing Platforms
What are 3rd Party Cookies?
by Corkboard Concepts
In Common Marketing Terms
What are Ad Extensions?
by Corkboard Concepts
In Common Marketing Terms
What are HTML5 Ads?
by Corkboard Concepts
In Common Marketing Acronims
What are 1st Party Cookies?
by Corkboard Concepts
In Common Marketing Acronims
What is Google Microsoft Clarity?
by Corkboard Concepts
In Digital Marketing Platforms
What does MFA stand for?
by Corkboard Concepts
In Common Marketing Acronims
